What it takes to stage and sell a $16.5 million NYC penthouse

Cheryl Eisen is the go-to luxury-apartment stager in the New York area. She stages a penthouse in NoHo that was originally listed at $16.5 million. Her job is especially important this year because the luxury real estate market has been struggling, and homes have been sitting on the market for an average of 450 days before selling. This could mean thousands of dollars for a seller in maintenance fees, interest on loans, and more.

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