This Black-owned brand makes light-up cowboy accessories that celebrities love

Neon Cowboys makes accessories with lights that simulate the appearance of bright neon lights. Celebrities like Dua Lipa and Kylie Jenner have been spotted in Neon Cowboys’s light up cowboy hats, and the brand also collaborated with Kacey Musgraves on a special edition hat. The Black-owned business also makes including boots, masks, corsets, and more. Asia Hall started the brand after noticing attending a pitch black country concert and thinking it would be fun for attendees to wear light up accessories.

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