How Rolls-Royce became so popular in rap

Luxury is a common theme in hip-hop music, and what better brand to represent it than Rolls-Royce? We break down the origins of Rolls-Royce in hip-hop, its influence over the years, and how hip-hop’s fixation with the brand may have led to the creation of the $28 million Boat Tail, which in May 2021 broke the record for the most expensive new street-legal car.

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