Grisha’s Guide to Kiev – NOWNESS

New Jersey-born director Jordan Blady—having made videos for the likes of Unknown Mortal Orchestra and The Naked and Famous—presents an offbeat adventure into Kiev’s emerging creative scene, bringing a dose of humor to the world of fashion. With clothes provided by Ukrainian brand Ksenia Schnaider, the LA-based director says he set out to create “a fashion film that didn’t feel like a fashion film. It felt good to not only focus on Kiev’s emerging fashion talent, but also some of its rich culture and history, all of which inspired this project.”

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