Digitising Beauty (Cloud of Petals) – NOWNESS

French-American artist Sarah Meyohas explores our perception of beauty through bringing together nature and technology for her 2016 installation, Cloud of Petals.

The project saw sixteen men undertake the painstaking process of manually picking petals over the course of four days that they considered most beautiful to be photographed and digitised. 100,000 rose petals were pressed, photographed and uploaded to the cloud.

This special cut of a longer 16mm film ties together the expansive range of media the project covers—from photography and sculpture to digital files. Read more on NOWNESS – http://bit.ly/2yIkE1F

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