Color Theory: Yellow – NOWNESS

YELLOW, part of the trilogy directed by New York duo rubberband. aka Simon Davis and Jason Sondock, we find ourselves sitting in the backseat of a parked car eavesdropping on the conversation between an agitated couple. New York native Moises Arias, known for his roles in Ender’s Game and The Kings of Summer, is the anxious man expressing his concerns about meeting the parents of his partner, who happens to be half dog half human.

“Yellow deals with the anxiety that comes with sharing your life with another person, no matter how different they are,” the duo explain. “We especially love that a simple story can have wildly interesting results by changing a single rule—like having a world where humans and dogs can have children together.”

The Sunflowers series by pre-eminent Dutch painter Vincent Van Gogh is one of the most unbridled uses of yellow in art. Committing suicide only two years after the completion of this work, Van Gogh painted Sunflowers during an unprecedented period of optimism in his life. However, morbid elements such as wilted stems, dried petals and drooping heads manage to undermine his joyful application of honey gold and canary yellow. rubberband. also thwarts the optimism and happiness we sometimes associate with yellow by using it to color the final film in the trilogy with pessimism and anxiety.

“Color is inescapably personal yet we all recognize the power and effect that it has in our lives,” the cinematic pop directors explain. “The process became about translating that into stories.” rubberband.’s use of colour explores themes of lust, life and love in this trilogy that does what language cannot—it takes colour and gives it feeling, shape and vision. “We wrote the films with the conceit that we wanted to push them each into slightly magical realist territory,” the directors explain.

Davis and Sondock met at Tisch School of the Arts while studying film. A few years after graduating their distinctive creative work garnered the attention of Calvin Klein, Under Armour, LCD Soundsystem and Topaz Jones, and won them awards at international film festivals. Drawing from their experience of directing music videos, commercials and promotional videos, rubberband. has successfully condensed the emotion and narrative of a feature film into this NOWNESS commissioned short.

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