Chinese e-commerce giant Shein has become a $15 billion company. Here’s how it gets consumers to keep spending.

Since being founded in 2008, the Shein has grown to be a $15 billion company generating an estimated $10 billion in revenue. The Chinese fast fashion giant reportedly adds 2,000 new styles a day. From its dirt cheap prices to its collaborations with TikTok stars like Addison Rae, here are all the sneaky ways Shein gets you to spend money.

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