The new album by Baauer arrives June 5 on LuckyMe • http://baauer.com
Directed by Rick Farin and Clair Cochran at Actual Objects.
“From the start, nobody knew what to make of it. It looked like nothing anyone had ever seen. Scientists rushed to study it, artists to capture it, mystics to worship it. They all thought they could know it, claim it. But the longer you looked at it, the more it would change. By the time they thought they had figured it out, it was something else. I tried to take a picture that first day, but the photo just came out black. All we knew was that it was here now. And by the second day, as it hung there in the sky, iridescent and massive, it suddenly seemed familiar, even friendly. And we knew its name, we woke with it on our minds like a strange dream. It was a message, one word: BAAUER.”